L’Oréal Paris is a leading total beauty care company striving to provide affordable luxury for people who demand excellence in beauty. The legendary phrase, “Because I’m Worth It,” speaks to all women and is an ideal embedded in the brand’s DNA. In this spirit, L’Oréal Paris proudly supports many worthy causes, including its Women of Worth program launched in 2006, which honors and awards women who are actively making a positive difference in their communities. L’Oréal also developed an Empowerment Program — a series of classes designed to promote self-esteem and teach job and independent living skills. L’Oréal Paris has been fundraising for ovarian cancer research and awareness since 1997. Since then, the company has helped raise more than $20 million for life-saving research through initiatives including a limited edition cosmetics collection and the sponsorship of the L’Oréal Legends gala.
The casting called for female models between the ages of 18 and 28 with shoulder length brunette hair that has never been dyed before. If selected, models will have their hair colored and cut and receive $2000!